STRATEGIES WITH ENDLESS POSSIBILITIES
A successful communications strategy relies on our understanding of clients’ business needs. We conduct in-depth analysis and develop well-defined communication strategies that deliver the right information to the right people at the right time.
Content is the secret ingredient of effective communications. Content is a powerful tool that influences and impacts the most difficult audience if it is well-developed. We strategically identify the communications objectives and goals for every stakeholder in order to develop uniquely effective messages that appeal.
From media roundtables and press conferences to large scale events and festivals, our expertise in events means that we can conceptualize and execute events from A to Z, delivering tailor-made experiences.
CORPORATE SOCIAL RESPONSIBILITY
CSR shapes a company’s role in society and establishes its responsibilities towards its employees, stakeholders, the environment and the community at a large. We support our clients in embracing their obligations and encouraging a positive and well-planned series of activities. CSR initiatives help clients actively demonstrate their commitment while building stakeholder trust.
CRISES AND ISSUES MANAGMENT
We help organizations to properly manage any issues before they appear or escalate into critical problems. We do this by anticipating risks, challenges and events that may influence our clients´ operations or reputation. Our approach is to always be ready with contingency planning and tactical advice to address any issues arising. In the event of a crisis, we give counsel and handle all media enquiries, acting as a behind-the-scenes advocate to mitigate any potential negative PR impact while conveying key messages.
Media relations is not just about ensuring that a press release is carried the next day, but to understand journalists’ motivation and editorial needs; to know who to speak to when information needs to be amended, or when issues are affecting our clients’ reputation. We take pride in our knowledge of the national and regional media landscape, and our relationships with journalists and leading publishing groups.
More and more clients recognize that failure to engage with their stakeholders could have grave consequences for their business. We develop bespoke outreach campaigns to help our clients foster positive relations with their stakeholders.
Organizations looking to engage their stakeholder groups should consider executive profiling as an essential tool. Stakeholders resonate with an organization that effectively represents and articulates its personality, values, mission and purpose.
We develop tailored executive profiling programmes, mapping out relevant audience groups and their interests, identifying the most appropriate engagement platforms and crafting an impactful narrative. We ensure the executives are coached and fully equipped to handle any communications opportunity.
Employees should be a powerful advocate of the organization they represent. It is imperative for each and every staff member to be aware of the business strategy and objectives of the company they work for. Two-way engagement between an organization and its employees is essential in setting the desired corporate mind-set and culture. A vital part of our job as PR practitioners is to support our clients´ endeavours in encouraging their employees to become guardians of the company’s reputation.
Highly experienced trainers provide highly-customized coaching sessions geared to instill confidence and expertise in your media spokespersons.